|Strategy for market expansion: medical services of Traditional Chinese Medicine|
|Wang, Zhiwei1; Li, Zongyou2|
|关键词||Strategic Thinking Market Expansion Traditional Chinese Medicine|
|刊名||JOURNAL OF TRADITIONAL CHINESE MEDICINE|
|WOS标题词||Science & Technology|
|类目[WOS]||Integrative & Complementary Medicine|
|研究领域[WOS]||Integrative & Complementary Medicine|
OBJECTIVE: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services.
METHODS: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities.
RESULTS: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.
CONCLUSION: TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly. (C) 2013 JTCM. All rights reserved.
|资助机构||Beijing University of Chinese Medicine|
|作者单位||1.Beijing Univ Chinese Med, Sch Adm, Beijing 100029, Peoples R China|
2.China Acad Chinese Med Sci, Presidents Off, Beijing 100700, Peoples R China
|Wang, Zhiwei,Li, Zongyou. Strategy for market expansion: medical services of Traditional Chinese Medicine[J]. JOURNAL OF TRADITIONAL CHINESE MEDICINE,2013,33(2):280-282.|
|APA||Wang, Zhiwei,&Li, Zongyou.(2013).Strategy for market expansion: medical services of Traditional Chinese Medicine.JOURNAL OF TRADITIONAL CHINESE MEDICINE,33(2),280-282.|
|MLA||Wang, Zhiwei,et al."Strategy for market expansion: medical services of Traditional Chinese Medicine".JOURNAL OF TRADITIONAL CHINESE MEDICINE 33.2(2013):280-282.|