IR@PKUHSC  > 北京大学第二临床医学院
学科主题临床医学
Strategy for market expansion: medical services of Traditional Chinese Medicine
Wang, Zhiwei1; Li, Zongyou2
关键词Strategic Thinking Market Expansion Traditional Chinese Medicine
刊名JOURNAL OF TRADITIONAL CHINESE MEDICINE
2013-04-15
33期:2页:280-282
收录类别SCI
文章类型Article
WOS标题词Science & Technology
类目[WOS]Integrative & Complementary Medicine
研究领域[WOS]Integrative & Complementary Medicine
英文摘要

OBJECTIVE: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services.

METHODS: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities.

RESULTS: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.

CONCLUSION: TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly. (C) 2013 JTCM. All rights reserved.

语种英语
WOS记录号WOS:000317441000024
资助机构Beijing University of Chinese Medicine
引用统计
被引频次:1[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.bjmu.edu.cn/handle/400002259/56935
专题北京大学第二临床医学院
作者单位1.Beijing Univ Chinese Med, Sch Adm, Beijing 100029, Peoples R China
2.China Acad Chinese Med Sci, Presidents Off, Beijing 100700, Peoples R China
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GB/T 7714
Wang, Zhiwei,Li, Zongyou. Strategy for market expansion: medical services of Traditional Chinese Medicine[J]. JOURNAL OF TRADITIONAL CHINESE MEDICINE,2013,33(2):280-282.
APA Wang, Zhiwei,&Li, Zongyou.(2013).Strategy for market expansion: medical services of Traditional Chinese Medicine.JOURNAL OF TRADITIONAL CHINESE MEDICINE,33(2),280-282.
MLA Wang, Zhiwei,et al."Strategy for market expansion: medical services of Traditional Chinese Medicine".JOURNAL OF TRADITIONAL CHINESE MEDICINE 33.2(2013):280-282.
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