北京大学医学部机构知识库
Advanced  
IR@PKUHSC  > 北京大学第二临床医学院  > 期刊论文
学科主题: 临床医学
题名:
Strategy for market expansion: medical services of Traditional Chinese Medicine
作者: Wang, Zhiwei1; Li, Zongyou2
关键词: Strategic thinking ; Market expansion ; Traditional Chinese Medicine
刊名: JOURNAL OF TRADITIONAL CHINESE MEDICINE
发表日期: 2013-04-15
卷: 33, 期:2, 页:280-282
收录类别: SCI
文章类型: Article
WOS标题词: Science & Technology
类目[WOS]: Integrative & Complementary Medicine
研究领域[WOS]: Integrative & Complementary Medicine
英文摘要:

OBJECTIVE: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services.

METHODS: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities.

RESULTS: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.

CONCLUSION: TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly. (C) 2013 JTCM. All rights reserved.

语种: 英语
项目资助者: Beijing University of Chinese Medicine
WOS记录号: WOS:000317441000024
Citation statistics:
内容类型: 期刊论文
URI标识: http://ir.bjmu.edu.cn/handle/400002259/56935
Appears in Collections:北京大学第二临床医学院_期刊论文

Files in This Item:

There are no files associated with this item.


作者单位: 1.Beijing Univ Chinese Med, Sch Adm, Beijing 100029, Peoples R China
2.China Acad Chinese Med Sci, Presidents Off, Beijing 100700, Peoples R China

Recommended Citation:
Wang, Zhiwei,Li, Zongyou. Strategy for market expansion: medical services of Traditional Chinese Medicine[J]. JOURNAL OF TRADITIONAL CHINESE MEDICINE,2013,33(2):280-282.
Service
Recommend this item
Sava as my favorate item
Show this item's statistics
Export Endnote File
Google Scholar
Similar articles in Google Scholar
[Wang, Zhiwei]'s Articles
[Li, Zongyou]'s Articles
CSDL cross search
Similar articles in CSDL Cross Search
[Wang, Zhiwei]‘s Articles
[Li, Zongyou]‘s Articles
Related Copyright Policies
Null
Social Bookmarking
Add to CiteULike Add to Connotea Add to Del.icio.us Add to Digg Add to Reddit

Items in IR are protected by copyright, with all rights reserved, unless otherwise indicated.

 

 

Valid XHTML 1.0!
Copyright © 2007-2017  北京大学医学部 - Feedback
Powered by CSpace