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Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership
Wang, Bo1; Zhan, Siyan1; Sun, Jing2; Lee, Liming1
关键词NaFeEDTA Social mobilization Social marketing Iron deficiency Haemoglobin
刊名PUBLIC HEALTH NUTRITION
2009-10-01
DOI10.1017/S136898000800431X
12期:10页:1751-1759
收录类别SCI
文章类型Article
WOS标题词Science & Technology
类目[WOS]Public, Environmental & Occupational Health ; Nutrition & Dietetics
研究领域[WOS]Public, Environmental & Occupational Health ; Nutrition & Dietetics
关键词[WOS]FOLIC ACID SUPPLEMENTATION ; REPRODUCTIVE AGE ; COMMUNITY MOBILIZATION ; METHODOLOGICAL ISSUES ; INTERVENTION TRIALS ; DISEASE PREVENTION ; ASCORBIC-ACID ; WOMEN ; ANEMIA ; HEALTH
英文摘要

Objective: The present pilot project aimed to assess the effectiveness of social mobilization and social marketing in improving knowledge, attitudes and practices (KAP) and Fe Status in an Fe-deficient Population.

Design: In an uncontrolled, before-after, community-based study, social mobilization and social marketing strategies were applied. The main outcomes included KAP and Hb level and were measured at baseline, 1 year later and 2 years later.

Setting: One urban County and two rural Counties in Shijiazhuang Municipality, Hebei Province, China.

Subjects: Adult women older than 20 years of age and Young children aged from 3 to 7 years were selected from three counties to attend the evaluation protocol.

Results: After I year, most knowledge and attitudes had changed positively towards the prevention and control of anaemia. The percentage of women who had adopted NaFeEDTA-fortified soya sauce increased from 8.9% to 36.6% (P <= 0.001). After 2 years, Hb levels had increased substantially, by 9.0g/l (P <= 0.001) in adult women and 7.7g/l (P <= 0.001) in Young children.

Conclusion: Social mobilization and social marketing activities had a positive impact on the KAP of adult women, and resulted in marked improvements in Hb levels in both adult women and Young children. This should be recommended as a national preventive strategy to prevent and control Fe deficiency and Fe-deficiency anaemia.

语种英语
WOS记录号WOS:000269963700010
资助机构The Global Alliance for improved Nutrition (GAIN)
引用统计
被引频次:7[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.bjmu.edu.cn/handle/400002259/65195
专题北京大学公共卫生学院
作者单位1.Peking Univ, Hlth Sci Ctr, Sch Publ Hlth, Dept Epidemiol & Biostat, Beijing 100083, Peoples R China
2.Chinese Ctr Dis Control & Prevent, Inst Nutr & Food Safety, Beijing 100050, Peoples R China
推荐引用方式
GB/T 7714
Wang, Bo,Zhan, Siyan,Sun, Jing,et al. Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership[J]. PUBLIC HEALTH NUTRITION,2009,12(10):1751-1759.
APA Wang, Bo,Zhan, Siyan,Sun, Jing,&Lee, Liming.(2009).Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership.PUBLIC HEALTH NUTRITION,12(10),1751-1759.
MLA Wang, Bo,et al."Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership".PUBLIC HEALTH NUTRITION 12.10(2009):1751-1759.
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