|Social marketing improved the consumption of iron-fortified soy sauce among women in China|
|Sun, Xinying; Guo, Yan; Wang, Sisun; Sun, Jing|
|关键词||iron deficiency iron-fortified soy sauce social marketing Theory of Planned Behavior Health Belief Model|
|刊名||JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR|
|WOS标题词||Social Sciences ; Science & Technology|
|类目[WOS]||Education, Scientific Disciplines ; Nutrition & Dietetics|
|研究领域[WOS]||Education & Educational Research ; Nutrition & Dietetics|
|关键词[WOS]||FOLIC ACID SUPPLEMENTATION ; REPRODUCTIVE AGE ; COMMUNITY MOBILIZATION ; CAMBODIAN WOMEN ; ANEMIA ; PREVENT ; COUNTRIES ; IMPACT|
objective: To test the feasibility and effectiveness of social marketing on the improvement of women′s knowledge, attitudes, and behaviors regarding iron-fortified soy sauce (FeSS).
Design: A community-based intervention was conducted among 4 groups, experimental rural (ER), control rural (C-R), experimental urban (E-U), and control urban (C-U).
Setting: Urban and rural areas in Guizhou province, China.
Participants: Women 19 to 70 years old (n = 193 in rural areas and n = 179 in urban areas).
Intervention: A mass-media campaign to promote use of FeSS was conducted throughout Guizhou province. In the intervention areas, social marketing strategies using integrated 6 Ps (product, price, place, promotion, policy, and partnership) were implemented from December 2004 to February 2006.
Main Outcome Measures: Knowledge of FeSS; benefits, barriers, and intention to purchase; availability of FeSS; behaviors regarding purchase and use of FeSS.
Analysis: Analysis of covariance, paired T test and cross-tabulations were used. The alpha level was set at .05.
Results: Compared with the baseline, perceived benefits of FeSS, barriers (BARRI) and intention to buy (INTEN) significantly improved within both experimental groups (P < .01 or .001). The only improvement in control groups was for BARRI in C-R (P < .001). Availability of FeSS increased in all areas. Purchase and use of FeSS in rural and urban intervention groups increased by nearly 30% more than those in control groups.
Conclusion and implication: Social marketing of FeSS is feasible and effective to improve knowledge, perception (perceived benefits and overcoming barriers), intention to purchase, and consumption of FeSS among women in Guizhou, China.
|作者单位||1.Peking Univ, Hlth Sci Ctr, Dept Social Med & Hlth Educ, Sch Publ Hlth, Beijing 100083, Peoples R China|
2.Guizhou Prov Ctr Dis Control & Prevent, Inst Hyg Monitoring & Inspect, Guizhou, Peoples R China
3.Chinese Ctr Dis Control & Prevent, Inst Nutr & Food Safety, Beijing, Peoples R China
|Sun, Xinying,Guo, Yan,Wang, Sisun,et al. Social marketing improved the consumption of iron-fortified soy sauce among women in China[J]. JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR,2007,39(6):302-310.|
|APA||Sun, Xinying,Guo, Yan,Wang, Sisun,&Sun, Jing.(2007).Social marketing improved the consumption of iron-fortified soy sauce among women in China.JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR,39(6),302-310.|
|MLA||Sun, Xinying,et al."Social marketing improved the consumption of iron-fortified soy sauce among women in China".JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR 39.6(2007):302-310.|