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学科主题: 公共卫生
题名:
Social marketing improved the consumption of iron-fortified soy sauce among women in China
作者: Sun, Xinying; Guo, Yan; Wang, Sisun; Sun, Jing
关键词: iron deficiency ; iron-fortified soy sauce ; social marketing ; Theory of Planned Behavior ; Health Belief Model
刊名: JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR
发表日期: 2007-11-01
DOI: 10.1016/j.jneb.2007.03.090
卷: 39, 期:6, 页:302-310
收录类别: SCI
文章类型: Article
WOS标题词: Social Sciences ; Science & Technology
类目[WOS]: Education, Scientific Disciplines ; Nutrition & Dietetics
研究领域[WOS]: Education & Educational Research ; Nutrition & Dietetics
关键词[WOS]: FOLIC ACID SUPPLEMENTATION ; REPRODUCTIVE AGE ; COMMUNITY MOBILIZATION ; CAMBODIAN WOMEN ; ANEMIA ; PREVENT ; COUNTRIES ; IMPACT
英文摘要:

objective: To test the feasibility and effectiveness of social marketing on the improvement of women′s knowledge, attitudes, and behaviors regarding iron-fortified soy sauce (FeSS).

Design: A community-based intervention was conducted among 4 groups, experimental rural (ER), control rural (C-R), experimental urban (E-U), and control urban (C-U).

Setting: Urban and rural areas in Guizhou province, China.

Participants: Women 19 to 70 years old (n = 193 in rural areas and n = 179 in urban areas).

Intervention: A mass-media campaign to promote use of FeSS was conducted throughout Guizhou province. In the intervention areas, social marketing strategies using integrated 6 Ps (product, price, place, promotion, policy, and partnership) were implemented from December 2004 to February 2006.

Main Outcome Measures: Knowledge of FeSS; benefits, barriers, and intention to purchase; availability of FeSS; behaviors regarding purchase and use of FeSS.

Analysis: Analysis of covariance, paired T test and cross-tabulations were used. The alpha level was set at .05.

Results: Compared with the baseline, perceived benefits of FeSS, barriers (BARRI) and intention to buy (INTEN) significantly improved within both experimental groups (P < .01 or .001). The only improvement in control groups was for BARRI in C-R (P < .001). Availability of FeSS increased in all areas. Purchase and use of FeSS in rural and urban intervention groups increased by nearly 30% more than those in control groups.

Conclusion and implication: Social marketing of FeSS is feasible and effective to improve knowledge, perception (perceived benefits and overcoming barriers), intention to purchase, and consumption of FeSS among women in Guizhou, China.

语种: 英语
WOS记录号: WOS:000251121200003
Citation statistics:
内容类型: 期刊论文
URI标识: http://ir.bjmu.edu.cn/handle/400002259/65400
Appears in Collections:北京大学公共卫生学院_期刊论文

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作者单位: 1.Peking Univ, Hlth Sci Ctr, Dept Social Med & Hlth Educ, Sch Publ Hlth, Beijing 100083, Peoples R China
2.Guizhou Prov Ctr Dis Control & Prevent, Inst Hyg Monitoring & Inspect, Guizhou, Peoples R China
3.Chinese Ctr Dis Control & Prevent, Inst Nutr & Food Safety, Beijing, Peoples R China

Recommended Citation:
Sun, Xinying,Guo, Yan,Wang, Sisun,et al. Social marketing improved the consumption of iron-fortified soy sauce among women in China[J]. JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR,2007,39(6):302-310.
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