IR@PKUHSC  > 北京大学公共卫生学院
学科主题公共卫生
Social marketing improved the consumption of iron-fortified soy sauce among women in China
Sun, Xinying; Guo, Yan; Wang, Sisun; Sun, Jing
关键词iron deficiency iron-fortified soy sauce social marketing Theory of Planned Behavior Health Belief Model
刊名JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR
2007-11-01
DOI10.1016/j.jneb.2007.03.090
39期:6页:302-310
收录类别SCI
文章类型Article
WOS标题词Social Sciences ; Science & Technology
类目[WOS]Education, Scientific Disciplines ; Nutrition & Dietetics
研究领域[WOS]Education & Educational Research ; Nutrition & Dietetics
关键词[WOS]FOLIC ACID SUPPLEMENTATION ; REPRODUCTIVE AGE ; COMMUNITY MOBILIZATION ; CAMBODIAN WOMEN ; ANEMIA ; PREVENT ; COUNTRIES ; IMPACT
英文摘要

objective: To test the feasibility and effectiveness of social marketing on the improvement of women′s knowledge, attitudes, and behaviors regarding iron-fortified soy sauce (FeSS).

Design: A community-based intervention was conducted among 4 groups, experimental rural (ER), control rural (C-R), experimental urban (E-U), and control urban (C-U).

Setting: Urban and rural areas in Guizhou province, China.

Participants: Women 19 to 70 years old (n = 193 in rural areas and n = 179 in urban areas).

Intervention: A mass-media campaign to promote use of FeSS was conducted throughout Guizhou province. In the intervention areas, social marketing strategies using integrated 6 Ps (product, price, place, promotion, policy, and partnership) were implemented from December 2004 to February 2006.

Main Outcome Measures: Knowledge of FeSS; benefits, barriers, and intention to purchase; availability of FeSS; behaviors regarding purchase and use of FeSS.

Analysis: Analysis of covariance, paired T test and cross-tabulations were used. The alpha level was set at .05.

Results: Compared with the baseline, perceived benefits of FeSS, barriers (BARRI) and intention to buy (INTEN) significantly improved within both experimental groups (P < .01 or .001). The only improvement in control groups was for BARRI in C-R (P < .001). Availability of FeSS increased in all areas. Purchase and use of FeSS in rural and urban intervention groups increased by nearly 30% more than those in control groups.

Conclusion and implication: Social marketing of FeSS is feasible and effective to improve knowledge, perception (perceived benefits and overcoming barriers), intention to purchase, and consumption of FeSS among women in Guizhou, China.

语种英语
WOS记录号WOS:000251121200003
Citation statistics
Cited Times:12[WOS]   [WOS Record]     [Related Records in WOS]
文献类型期刊论文
条目标识符http://ir.bjmu.edu.cn/handle/400002259/65400
Collection北京大学公共卫生学院
作者单位1.Peking Univ, Hlth Sci Ctr, Dept Social Med & Hlth Educ, Sch Publ Hlth, Beijing 100083, Peoples R China
2.Guizhou Prov Ctr Dis Control & Prevent, Inst Hyg Monitoring & Inspect, Guizhou, Peoples R China
3.Chinese Ctr Dis Control & Prevent, Inst Nutr & Food Safety, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Sun, Xinying,Guo, Yan,Wang, Sisun,et al. Social marketing improved the consumption of iron-fortified soy sauce among women in China[J]. JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR,2007,39(6):302-310.
APA Sun, Xinying,Guo, Yan,Wang, Sisun,&Sun, Jing.(2007).Social marketing improved the consumption of iron-fortified soy sauce among women in China.JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR,39(6),302-310.
MLA Sun, Xinying,et al."Social marketing improved the consumption of iron-fortified soy sauce among women in China".JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR 39.6(2007):302-310.
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